iWorld
MX Player appoints Viraj Jit Singh as Revenue Head
MUMBAI: MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head – Revenue .Viraj brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks.
Prior to joining MX Player, Viraj was responsible for revenue generation, communication and marketing strategy for top brands like Viacom18 Media Pvt. Ltd., KidZania India, ESPN Star Sports and Reliance Broadcast Network.
On his move to MX Player, Viraj Jit Singh said, “I am excited and looking forward to my new role in the MX Player family. The OTT space has witnessed tremendous growth in the past few years and I look forward to applying my diverse skill-set to strengthen MX Player’s position in the market.”
Viraj further added, “The company has aggressive and exciting plans to reach out to a large consumer base and I am eager to working with the dynamic team and contribute to its rapid growth.”
Commenting on Viraj’s appointment, Karan Bedi, CEO, MX Player said, “I am delighted to welcome Viraj to MX Player. He brings with him a rich tapestry of experience that will be a great asset for our venture. Viraj’s extensive leadership and expertise across markets make him a terrific addition to the growth and strategy of MX Player.”
In India, over 350 million consumers have MX Player installed, and over 175 million consumers use it every month to watch video, a reach comparable to leading TV channels, and exceeding all other OTT platforms in India.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
