iWorld
Music Nova inks global publishing deal with Universal Music India
Tie-up aims to take regional and devotional music to global stage
MUMBAI: Music Nova, a regional and spiritual music label from the house of Media Nova, has signed a strategic publishing deal with Universal Music Publishing India, part of the global network of Universal Music Publishing Group.
Under the agreement, Universal Music Publishing India will administer Music Nova’s catalogue worldwide, covering licensing, royalty collection and synchronisation opportunities across films, television, OTT platforms and advertising. The move brings together global scale and local flavour, giving Music Nova’s catalogue a wider runway.
The partnership also reflects a broader shift in the music industry, where regional and devotional sounds are finding new audiences beyond borders. With streaming platforms, short-form video and OTT services driving demand for diverse content, such genres are enjoying a renewed moment in the spotlight.
Music Nova’s catalogue spans eight languages and includes a mix of regional, spiritual, devotional and fusion music, featuring both emerging and established artists. This diversity positions it well for cross-platform licensing and international collaborations.
Media Nova partner Dhiraj Advani said, “This partnership marks a significant step for Music Nova as we expand the global reach of our music. By joining forces with Universal Music Publishing India, we aim to maximise the impact of our artists and compositions across platforms and markets.”
With this collaboration, both companies are set to amplify the global presence of culturally rooted Indian music, turning local melodies into international opportunities.
