iWorld
Moneycontrol and ketto come together to celebrate joy of holi with #Colorsofhumanity campaign
MUMBAI: moneycontrol, India’s leading financial digital platform associates with the country’s most trusted donation – crowdfunding platform to launch the #ColorsOfHumanity campaign this Holi. The campaign intends to add colours to the lives of the underprivileged kids through End AIDS India that comprises the capacity of not one but five NGOs. The campaign is inviting donations through Ketto for End AIDS India. Donors can select the cause that they would like to direct their donation towards including Education, Health or better childhood for underprivileged children in India.
The association and campaign aim to bring the joy of the festival of colours to underprivileged children in India by creating awareness and inviting donations towards building a better future for them. Donors can select a cause that they would like to support based on their preference, for which they will also receive tax benefits. The campaign will run from February 20, 2018 onwards to March 2, 2018.
Commenting on the association, moneycontrol, Business Head, Gautam Shelar said, “We are proud to bring forth the #ColorsOfHumanity initiative in association with Ketto. It is an apt partnership given our shared purpose to make a positive difference in the society. With our combined strengths, we intend to reach a wider donor base, after identifying a vital need of the hour. We sincerely hope the campaign adds many colours this Holi to the lives of those who have been bereft of basic rights such as education and health.”
Ketto, Founder & CEO, Varun Sheth shared, “Ketto is proud to partner with moneycontrol for this great initiative. At Ketto, we believe that a small contribution can turn someone’s life around completely. Holi is the festival of colours and this will add some colour in the lives of many. Our mission is to empower people and help out the less fortunate. This year, we will take a big step thanks to moneycontrol and their incredible community.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
