iWorld
Moneycontrol and ketto come together to celebrate joy of holi with #Colorsofhumanity campaign
MUMBAI: moneycontrol, India’s leading financial digital platform associates with the country’s most trusted donation – crowdfunding platform to launch the #ColorsOfHumanity campaign this Holi. The campaign intends to add colours to the lives of the underprivileged kids through End AIDS India that comprises the capacity of not one but five NGOs. The campaign is inviting donations through Ketto for End AIDS India. Donors can select the cause that they would like to direct their donation towards including Education, Health or better childhood for underprivileged children in India.
The association and campaign aim to bring the joy of the festival of colours to underprivileged children in India by creating awareness and inviting donations towards building a better future for them. Donors can select a cause that they would like to support based on their preference, for which they will also receive tax benefits. The campaign will run from February 20, 2018 onwards to March 2, 2018.
Commenting on the association, moneycontrol, Business Head, Gautam Shelar said, “We are proud to bring forth the #ColorsOfHumanity initiative in association with Ketto. It is an apt partnership given our shared purpose to make a positive difference in the society. With our combined strengths, we intend to reach a wider donor base, after identifying a vital need of the hour. We sincerely hope the campaign adds many colours this Holi to the lives of those who have been bereft of basic rights such as education and health.”
Ketto, Founder & CEO, Varun Sheth shared, “Ketto is proud to partner with moneycontrol for this great initiative. At Ketto, we believe that a small contribution can turn someone’s life around completely. Holi is the festival of colours and this will add some colour in the lives of many. Our mission is to empower people and help out the less fortunate. This year, we will take a big step thanks to moneycontrol and their incredible community.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
