iWorld
Mahindra Comviva Partners with Sacom Mediaworks to Enable content engagement through mobile operators
Mahindra Comviva, the global leader in mobility solutions, today announced that it has entered into a partnership with Sacom Mediaworks, a leading content aggregator in Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra’s digital marketplace for content, with a broader range of digital VOD content – short and long format.
. Provides access to high quality VOD content for mobile operator distribution
. Content catering to emerging markets in LATAM, Asia Pacific, MENA, Africa
Mahindra Comviva, the global leader in mobility solutions, today announced that it has entered into a partnership with Sacom Mediaworks, a leading content aggregator in Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra’s digital marketplace for content, with a broader range of digital VOD content – short and long format.
Mahindra Comviva’s Mooditt Digital Store is a one-of-its-kind digital marketplace that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.
With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe. On the other hand content providers, especially small time artists and independent content creators are struggling to maximize reach and dial up monetization.
Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva said, “We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies.”
Dinesh Gupta, Director at Sacom Mediaworks said, “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group, having successfully consolidated their position as market leaders in Telecom & Mobility solutions domains with presence in 4 continents and 70+ countries. We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific. Mooddit Digital Store addresses the twin problems of reach and discoverability of content and deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences.”
Sacom Mediaworks’ global content portfolio includes over 10,000 hours of video content spanning genres like Feature Films, Television Series, Short Films, Live Entertainment Events, Celebrity chat shows, and Health & Fitness shows. Sacom has a proven track record of producing & distributing content globally, it has successfully distributed over 30,000 hours of content to 40+ platforms in 5 continents and 15 languages. The company has collaborated with a number of production houses including local and international content providers, copyright bodies & artists and consistently works to add newer platforms and markets to optimise its content footprint. Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million page views globally.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
