iWorld
Lionsgate Play redefines entertainment in South Asia with new identity
Mumbai: With its roar of success echoing louder than ever, Lionsgate Play, the global entertainment brand that offers specially curated premium content, has unveiled its revamped brand identity across South Asian markets including India, Indonesia, Philippines, and Malaysia. Inspired by the concept of a prism, the platform’s new logo reveals multiple perspectives, conveying the diverse narratives of Lionsgate Play and its multifaceted approach to storytelling. The prismatic concept allows for a fluid transition in and out of the brand’s new hero colour, teal, maintaining the cinematic appeal and highlighting a bold new endeavour. Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust.
As a brand that believes in standing up for what is right and takes the road less traveled to attain its goals, Lionsgate Play is fearlessly committed to its core values of being relentlessly brave, innately inclusive, purposely provocative, creatively empowering, and authentically engaging. The brand’s voice is not just what they say, but how they say it, which is consistent, cohesive, recognisable and unique, enabling them to communicate and connect with its audience, fostering trust and familiarity. Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface, enhancing the consumer experience with seamless navigation, faster app loading time and an overall increase in stability promising a polished look and feel when streaming content.
Sharing his thoughts on the same, Lionsgate Play Asia president Rohit Jain said, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy and excitement; the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”
Commenting on the new brand identity, Lionsgate executive vice president Amit Dhanuka said, “Lionsgate Play is a global entertainment brand offering premium content at a fair price – we tell stories that embrace unique perspectives and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence across South Asia, our new brand identity will stand testament to present bold, diverse and captivating narratives that resonate with audiences. The brand refresh reflects the brand’s core values – relentlessly brave, innately inclusive, purposely proactive, creatively empowering and authentically engaging. It is multifaceted in its approach to storytelling, and this is where we draw our inspiration, providing audiences with the best viewing experience.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
