iWorld
Leading OTT platform, ALTBalaji partners with Xiaomi through Mi TV
Mumbai 3rd, October 2018: ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV, that was recently launched in Indonesia. As part of the association, ALTBalaji app will be available on Mi TV and can be accessed through Mi TV’s PatchWall. With this new partnership, ALTBalaji plans to strengthen its presence in Indonesia through Mi TV’s users and leverage the brand’s global expansion.
Users of Mi TV in Indonesia can now have access to ALTBalaji’ s exclusives content that comprises 25 original shows and popular movies at a quarterly subscription of $ 4.99, half yearly subscription of $ 7.99 and an annual subscription of $ 12.99.
Speaking on the association, Nachiket Pantvaidya CEO ALTBalaji and Group COO Balaji telefilms shared, “We have seen a phenomenal response from viewers spread across geographies especially Indonesia. We have received great love from Indonesians who have been enjoying Bollywood content including popular ALTBalaji shows. Consequently, we have dubbed original shows of ALTBalaji – 8 in Bahasa Indonesia, 8 in Malay Bahasa and 7 in Arabic with English subtitles and will add 2 dubbed shows every month to this line-up as the app grows. This content alliance with Mi TV is symbiotic and will allow both the companies to derive value from their inherent strength.”
ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million viewers from over 90 countries on both mobile and web platforms. The digital platform currently offers 25 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids and short, hilarious regional stand-up comedy videos.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
