eNews
KathaVersse’s Nonfiction Brand Digital Commentary Launches First Travel Chat Show IP “Zero To Hero”
Content IP company KathaVersse Media Network launches its first travel chat show, “Zero To Hero,” on its nonfiction platform Digital Commentary on YouTube.
Directed by Bibhu Nandan “Zero To Hero” follows the journeys of five trendsetting viral content creators who have dramatically transformed their lives through their content. Often labeled as “cringe,” these creators are, in our view, true heroes who inspire countless others.
Our goal with this show is to highlight their life stories, the challenges they faced before discovering content creation, and the incredible impact it has had on their lives. We also want to capture how they handle criticism and online hate.
Taking you straight to their hometown we bring you never seen before insights and anecdotes from their lives and homes. The show is hosted by Jasmeet Singh Bhatia who is a writer, actor and a stand-up comedian.
Contrary to popular belief, creating content is far from easy. With “Zero To Hero,” we offer an unprecedented look into the lives of these content creators.
“Delving deeper into the show and the varied guests in the show COO, Kshitiz Sudhakar mentioned how these creators are made fun of left right and center before their ascent to mammoth viewership and following which could potentially help advertisers reach the nooks and corners of the Bharat i.e. the tier 2 and tier 3 Indian audience and fetch massive visibility”
Digital Commentary currently boasts a subscriber base of 345K and a monthly YouTube viewership of 90 million. On Facebook and Instagram, we have reached a combined monthly viewership of 40 million. Overall, in June 2024 Digital Commentary accumulated a monthly viewership of 135 million across its social platforms.
“Emphasizing on KathaVersse’s content vision CEO, Aakash Kumar stated that KV aims to create IP’s with a shelf life of 7+ years and this show ZTH perfectly resonates with it as there’s a new crop of such inspiring viral creators every three month which seamlessly blends with our travel chat show format enabling us to create back-to-back new seasons of the show and not just in Hindi but in different Indian languages and geographies”
Given the burgeoning non-fiction space in India and our compelling content strategy, we are confident of quadrupling these numbers within six to eight months. Digital Commentary is actively engaging with tier 2 and tier 3 audience-centric brands seeking to leverage our rapidly growing platform, which effectively targets the 18-34 demographic. Brands interested in branded content are encouraged to reach out.
While the SVOD market is currently disrupted by mergers, acquisitions, and course corrections, the branded content market is thriving and making a steady ascent. As per an article from the financial express; Influencer marketing in India is expected to surge by 25% in 2024, reaching Rs 2,344 crore, and will further expand to Rs 3,375 crore by 2026 poised to revolutionize the media and entertainment industry.
We plan to launch at least two more non-fiction shows by the end of this 2024 financial year. Additionally, our fiction brand, Antenaaa Studio, is set to debut its first fiction show in the coming months on YouTube. At Antenaaa also we are committed to telling massy Bharat centric tier 2, tier 3 stories.
Join us as we celebrate the extraordinary journeys of Puneet Superstar, Arvind Mera Saathi, R Rajesh Vlogs, Ulhaas Kamathe, and Ishaan Ali in “Zero To Hero.” These inspiring content creators, collectively reaching a massive audience of 58 million, share their stories of resilience and triumph.
Are you ready to embark on a hero’s journey? Let’s create something extraordinary together. Contact us at connect@kathaverse.com to explore partnership opportunities.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
