iWorld
Jio & Sodexo to accelerate digital transformation
MUMBAI: Reliance Jio and Sodexo, the leader in Employee Benefits today announced the partnership to accelerate India’s digital transformation. Jio and Sodexo will leverage complementary strengths and offerings to create an enriched digital life ecosystem for Indians.
JioMoney, the PPI wallet offered by Jio Payments Bank Ltd., has enabled integration of Sodexo Meal Cards with a user’s JioMoney account to allow mobile-based payments via Sodexo Meal Card. The partnership will enable thousands of Sodexo Merchants like grocery shops, kiranas, restaurants and cafes across the country, to accept digital payments via Sodexo.
Sodexo’s proprietary meal benefit solution, Sodexo Meal Pass can be linked to the JioMoney App for making quick payments on-the-go. It will also be an added digital transaction option for JioMoney’s rapidly growing user-base across India. Consumers no longer have to carry the Sodexo’s physical card for the purchase of food and non-alcoholic beverages. They can simply add the Sodexo Meal Card balance to the JioMoney app and start transacting on-the-go. Jio and Sodexo will continue to work together to accelerate adoption of services offered by both the brands.
Speaking on the association, JioMoney, Business Head, Anirban S Mukherjee said, “Jio’s partnership with Sodexo will further Jio’s endeavour to deliver the benefits of evolving digital technologies to every Indian and allow them to live Digital Life to the fullest. The integration will bring convenience and new digital transaction options for both JioMoney and Sodexo users in India. Going forward both brands will leverage core strengths, develop synergies and expand their reach and presence in India’s growing digital ecosystem.”
Rewards Services India, CEO Sodexo Benefits, Stephane Michelin said, “At Sodexo, we constantly strive to enhance the consumer experience by expanding the ways to use the Sodexo Meal card within our proprietary network. Our endeavour has been to improve the retail experience for our 3 million daily users. With this partnership, JioMoney’s MPOS system will help segregate the food & non – food items among standalone, smaller merchants, which will further strengthen Sodexo’s position as a compliant meal benefit solution in the country.”
The solution has already been launched in Mumbai and the consumer response has been excellent. The JioMoney solution will be enabled at all Sodexo accepting merchants nationally over a period of time. This partnership between JioMoney and Sodexo, both being leaders in their respective spaces brings high levels of domain expertise will bring about a radical change in the payments landscape across the country.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
