iWorld
Jio announces significant benefits to existing jio prime members
MUMBAI: After enabling an enriched Digital Life experience for over 175 million Jio Prime Members, Jio now brings another bonanza for its existing PRIME members.
All Jio PRIME members who have subscribed to the exclusive membership benefits till 31st March 2018 will get another year of complimentary PRIME benefits at NO additional fee (LIMITED PERIOD OFFER). Jio deeply values its loyal PRIME members and will continue to deliver additional benefits and superior value to these founding members.
For new Jio users, the Jio Prime Membership continues to be available at an annual membership fees of Rs 99.
The continued availability of the Jio Prime Membership to new subscribers reiterates Jio’s commitment to deliver a differentiated Digital Life experience to Indians and will propel this into the world’s largest loyalty programme.
In the past year, PRIME customers have experienced:
1. BEST TARIFFS IN THE INDUSTRY
a. Highest quality service at the best rates in the industry
b. Everyday More Value (EDMV) promise to provide 20% – 50% more value to Jio PRIME users ALWAYS
2. COMPLIMENTARY ACCESS TO THE BEST CONTENT LIBRARY
a. 550+ Live TV Channels b. 6,000+ movies
c. Lacs of Videos/TV shows d. 1.4+ Cr Songs
e. 5,000+ magazines
f. 500+ newspapers and so on…
3. MYJIO – THE DIGITAL GATEWAY
a. Single click access to 24*7 self-service and account management
b. Access to all Jio applications and other innovations
c. Access to the best deals and offers
4. ACCESS TO EXCLUSIVE CONTENT ONLY FOR JIO CUSTOMERS
a. Winter Olympics 2018 exclusively on JioTV
b. Nidahas Cricket Trophy 2018 exclusively on JioTV
c. Carabao Cup exclusively on JioTV (Arsenal vs Manchester City), to name a few
5. ACCESS TO “MONEY CAN’T BUY” EXPERIENCE
a. Jio KBC Play Along – Play KBC with Sh. Amitabh Bachchan
b. Meet and greet with celebrities & sports personalities
c. Platinum access to live shows and concerts – Filmfare, Justin Bieber Concert, Ed Sheeran Concert, Lakme Fashion Week, Jio MAMI Film Festival… and so on
6. ACCESS TO INDIA-FIRST INNOVATION
a. 7 days Catch-Up of LiveTV
b. Interactivity on sports – 5 different camera views to choose from and commentary in 6 languages during Nidahas trophy
HOW TO GET JIO PRIME BENEFITS
1. EXISTING JIO PRIME MEMBERS (Joining date on or before 31st March, 2018)
Step 1: Download MyJio
Step 2: Express your interest to get COMPLIMENTARY membership for next 12 months
Step 3: Enjoy Jio Prime benefits This is a limited period offer.
2. NEW JIO PRIME MEMBERS (Joining date on or after 1st April, 2018)
Pay Rs 99 during on-boarding, for Jio Prime membership for annual subscription.
With the on-going augmentation of content offerings and consumer engagement programs, Jio is gearing up to bring new and superior experiences with the PRIME program and will ensure that PRIME members get substantially better benefits than the counterparts in the industry.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
