iWorld
India’s iconic music composer and singer Vishal Mishra connects with fans via Likee Live
To re-energize his fans during lockdown, India’s famous music composer, songwriter and singer Vishal Mishra turned to Likee,one of the world’s most popular short video creation app by Singapore-based BIGO Technology Pte Ltd, recently. Vishal reached out to his fans through the Live streaming feature of the app and charmed them by crooning his latest songs, AajBhi and Muskurayega India, in his mesmerising voice.Likee’s extensive reach in India is attracting many celebrities, experts and other influencers to connect with their audience online, especially via Likee LIVE.
With more than 100 thousand likes, Vishal Mishra’s recently held 1-hour long live session was a much-needed stressbuster for Likee users. Notably, Vishal’s latest single AajBhi, which is an ode to an unfulfilled love story and features popular actors Ali Fazal and Surbhi Jyoti, was recently promoted on Likee as part of a collaboration with VYRL Originals. #AajBhi clocked more than 380 million views on the app. In another remarkable development, Vishal performed the song live for the world’s biggest virtual music concert during lockdown – 'One World: Together At Home'. Kicked off by Lady Gaga on April 18, 2020, ‘One World’ is an on-going music concert by Global Citizen in support of WHO.
The other song performed by Vishal Mishra during the Likeelive session was Muskurayega India, which is a message of positivity in the times of lockdown by the film fraternity. Produced by Jjust Music, the song was recently promoted on the app through #MuskurayegaIndia and garnered over 379 million views.The music video of the song, featuring some of the biggest names from the Bollywood, also received appreciation from Prime Minister Narendra Modi, who shared the same on microblogging site Twitter.Jjust Music owner Jackky Bhagnani had also held a live interaction with Likers to talk about the song. The song raised money for the PM cares fund and the Maharashtra CM relief fund.
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi,Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
Follow Tellychakkar for the consumer facing news & entertainment
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
