iWorld
India fourth in phishing attacks
NEW DELHI: India has ranked fourth in phishing attacks in the third quarter of 2013, said RSA, a division of EMC.
India received three per cent of the total attack volume, said RSA in a statement.
Other countries targeted by phishing attacks were US (53 per cent), Germany (17 per cent), UK (eight per cent) and South Africa (three per cent). In top countries by attacked brands’ India ranked third with seven per cent of the total phishing volume worldwide. The US with 27 per cent and UK with 12 per cent topped the chart.
RSA identified 46,119 phishing attacks in September globally with a rise in 36 per cent increase as compared to the month of August (33, 861). Phishing attacks in the month of September also mark the highest number of attacks in this quarter while July 2013 saw 45,232 numbers of attacks. Top countries to host these phishing attacks include US (42 per cent), Canada (nine per cent), Germany (five per cent) and UK (four per cent).
 |
The total amount of losses incurred in third Quarter of 2013 was $1.66 billion.
Brands in the US, UK, India, and Australia were targeted by almost 50 per cent of phishing attacks in Q3 2013.
US remained the top country on the chart, targeted with 53 per cent of the total phishing volume in Q3 2013.
US incurred a loss of over $882 million followed by Germany with $294 million and UK with $133 million.
Meanwhile, cyber attack is likely to cost the average home user $418 in multimedia files, but a lot of this loss could be prevented if users purchase digital content after checking that the content is secure.
Kaspersky Lab in a statement that users can lose files in a number of different ways: losing a device, having a device stolen, or falling victim to malicious users.
According to the B2B International survey, 27 per cent of respondents encountered a cyber attack in the last one year. At the same time, over 60 per cent of users who were victims of malware that either damaged or destroyed data admitted that they had not been able to fully restore their files. During the same period, approximately 14 per cent of users dealt with the loss, theft or crash of their device.
Respondents in the 16-24 age group would face an average loss of $670, while those in the 25-34 group would incur an average loss of $455; users aged 45 and older would lose an average of $227.
Residents of China and Russia were likely to incur the highest average losses at $816 and $807 per user, respectively. This figure is considerably lower in Europe ($378) and North America ($342).
In order to protect digital assets, users not only need to back up their data on a regular basis – they also need to secure their personal devices against malicious attacks designed to steal or extort data. Smartphones and tablets should also have additional tools to help locate a lost device or to mitigate the potential damages of device theft.
iWorld
Ready to Anime? Rashmika & Shubman Level Up Crunchyroll
Broadband grows 0.37 per cent to 1007.35 million subscribers.
MUMBAI: Anime isn’t just sneaking into India’s living rooms any more, it’s bursting through the door with a celebrity double act that’s hard to ignore. Crunchyroll has launched its cheeky new India campaign, “Ready to Anime?”, starring actor Rashmika Mandanna and cricket star Shubman Gill in a two-part ad film that perfectly captures how Japanese animation has gone from niche obsession to everyday entertainment staple.
The first spot drops during the ICC Men’s T20 World Cup, with extra airtime woven into Shark Tank India Season 5 on Sony Liv. The second film is lined up for the IPL season, ensuring anime stays front and centre across live sport, streaming binges and casual viewing moments.
The storyline is delightfully simple yet spot-on. On a shoot set, anime enthusiast Rashmika enthusiastically pitches Solo Leveling to Shubman. He nods politely… then keeps glancing at his phone. Everyone assumes he’s distracted until the reveal: he’s completely hooked, streaming on Crunchyroll. Message received: once anime grabs you, good luck stepping away.
Rashmika brings genuine super-fan energy, while Shubman plays the perfect relatable newcomer, bridging longtime otakus and curious first-timers. Together they mirror how anime is crossing over from dedicated fandom into broader cultural chat.
A 2025 National Research Group study (commissioned by Crunchyroll) backs up the buzz, 62 per cent of general entertainment consumers in India say they “love” or “like” Japanese anime. Among teenagers the figure rockets to 74 per cent, making them the most passionate age bracket by far.
Crunchyroll vice president of regional marketing Raúl González Bernal called the pairing a natural fit. “Anime is evolving into a normal part of daily entertainment in India,” he said, noting how the campaign uses two massive influencers from film and sport to show its widening appeal across interests and backgrounds.
Tilt Brand Solutions (under Quotient Ventures) crafted the campaign, with production handled by Studioq. It will roll out across TV, connected TV, digital platforms and social media nationwide.
On the service side, Crunchyroll offers more than 900 anime titles in India, including over 160 dubbed in Hindi, Tamil and Telugu. New episodes land the same day they air in Japan, with subscriptions kicking off at just Rs 99 per month.
In a market where global pop culture keeps finding fresh footholds, this campaign proves anime isn’t waiting for permission to become mainstream, it’s already here, phone in hand, ready for the next binge.
