iWorld
In-depth analytics helps retain customers & reduce churn, says Corpus COO
MUMBAI: Do you want to retain your audience? Do you want to know who your right audience is and how to acquire them? Do you want to improve your content and marketing ROI?
OTT content creation is not a problem anymore but retaining viewership is a task. Imagine working super hard for months to create a masterpiece. You finally get a gallery to showcase it, but the gallery officials won’t tell you how many tickets they sell, who visits the gallery or the number of people who entered the area where your masterpiece is showcased or even the number of people who actually stopped to look at your art.
“Viewers are moving more towards over the top (OTT) video content, but the varied and flexible set of content options is increasing ongoing customer churn. Getting to the hearts and minds of OTT content viewers has never been easier; so understanding customer characteristics and isolating the churn symptoms are two important factors that form the base for a strong analytics engine,” said Corpus Media Labs COO Dave Maan.” Mann says, “In-depth Content and App analytics surely helps OTT providers retain customers and reduce churn.”
Corpus Advanced Analytics leverage OTT real-time viewer watch data, user wise and device wise usage data which are generated on an interactive real-time customizable dashboard on the Corpus Video Platform. Corpus enables an OTT provider with indicative analytics engine which is based on deep learning algorithms. Leveraging the results generated from these algorithms, Corpus advanced analytics engine can give an OTT provider the ability to make a recommendation that statistically will give them the results that they are looking for.
The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results. Corpus platform helps the OTT providers and the content owners achieve the following:
Track Viewer’s App journey
User and device wise usage data to provide market intelligence to marketing and network operations teams to take informed decisions
Reporting tools allows query based extraction of data to bring sense to the services provided
Advertising and Content recommendation to users such as most trending or most popular content being watched on the network, thus increasing user engagement
Real-time dashboard of analytics to get a quick glance of the load and usage pattern across multiple geographies
Registrations and subscription management
Measuring and monitoring video consumption
“Corpus Advanced Analytics engine provides our customers with all the insights needed to achieve effective OTT business outcomes and helps them make decisions about which programming choices they need to make and how to market to their audiences for effective, repeatable and predictable up-sell and cross-sell opportunities. This engine enables our customers to stay ahead in the existing OTT landscape,” Maan added.
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OTT: Videos’ augmented quality, content search & personalised recommendations vital, says Corpus COO
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
