iWorld
HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show
MUMBAI: Its new, it’s revolutionary and it is the first time ever on any television shopping channel in India. HomeShop18, India’s first comprehensive television shopping channel also available on the web and mobile, is all set to create history yet again with the launch of ‘18 Shringaar’, a makeover show for women. The products featured during this show will give a complete new look to women this festive season. This ‘not to be missed’ new lifestyle show will be launched on 12th Oct ’15, 1 PM onwards is all set to inspire today’s women to adorn themselves with the latest products and trends to get that perfect look they’ve always wanted.
The show aptly called ‘18 Shringaar’ will feature three products that will offer one complete look in a single show, an innovative concept, for 6 days a week. Hence, 18 products in a week or 6 makeovers or complete new looks. This first ever ‘makeover show’ by any television shopping will guarantee an extra tinge of glamour to the wardrobe of shoppers.
Speaking on the show, Homeshop18 chief operating officer Vikrant Khanna said, “HomeShop18 has always been at the forefront of innovation. With the launch of 18 Shringaar, we maintain our pioneering status by launching the first ever makeover show on any Indian television shopping channel. The show is poised to bring another wave of disruption in the Indian television shopping segment and alter the way Indian consumers perceive virtual retail. The show targeted at women, our core customers will offer products that are specially designed to fulfil an aspirational look with respect to their personal style statements.”
“With the onset of the festive season 18 Shringaar focuses on the latest fashion and trends that our customers across India can replicate to get a new dazzling look,” added Khanna.
Products available on 18 Shringaar will be centred around a particular theme every day and will feature categories such as apparel, jewellery, beauty and footwear. Every show will have a central theme that will focus on a particular look for that day and all products will be in-line with that theme. The looks curated during the shows will range from Bollywood Diva to College Look to Office and many more.
So if you have been waiting for the right opportunity to give yourself a stylish makeover without burdening your wallet, here’s your chance. Tune into Homeshop18 12th October, 1pm onward and gift yourself a completely new look this festive season!
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
