Gaming
Game4u launches its new property – ‘Game4u PlayPad’
MUMBAI: Game4u, the specialist retailer of videogame products and the retail arm of Milestone Interactive Group has launched its new property – ‘Game4u PlayPad’. The property which is parties for gamers will take place on a regular basis, where enthusiasts come together to enjoy the latest games. The first PlayPad Night took place on 15th February, 2014 in Mumbai, with a turnout of 45 casual gamers.
Hosted by Game4u, the PlayPad gaming nights are designed with the objective of spreading the brand message of making gaming a primary medium of entertainment and recreation amongst the young adults. Game4u will host customized gaming parties, wherein a group of 20 gamers can come together at one place and play various single player or multiplayer games. The parties will be executed with specialized themes across different venues.
For the PlayPad Nights, Game4u has got on board energy drink ‘Red Bull’ and ‘Debonairs Pizza’ as brand partners. Game4u will also be conducting an online and offline gaming competition to find out the most eligible gamer amongst all.
Contests across social media will be held, where the fans get a chance to have a gaming party thrown at their place. As a part of giveaways, Game4u will be offering gaming merchandise, partner merchandise, Team Elite memberships, and discount coupons.
Commenting on the launch of Game4u PlayPad, Mr. Jayont R Sharma, Chairman and CEO, Milestone Interactive Group said, “We are very excited to bring the Game4u PlayPad concept to our consumers. With this initiative we are looking to spread awareness about gaming and build an extensive gaming community across all age groups. We are hoping to interact with our consumers at a more personal level and are looking make gaming a cult phenomenon, like it is in some of the other countries.”
He further added, “We are starting Game4u PlayPad with Mumbai and will soon take it to other cities in the coming months.”
On partnering with Game4u, Mr. Yogesh Parekh, Director, Diwa Hospitalty said, “”Debonairs Pizza is sporty and targeted to the youth of India as much as families. We at Debonairs Pizza believe that pizza brings us together and is, in itself, a reason to celebrate with those we love by simply Tucking in! Gaming and sport also share the same vein of achievement and unity as Debonairs Pizza, hence the association with Game4u was a complete harmony!”
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
