iWorld
Focus on data brings remarkable growth to Aircel in Karnataka
MUMBAI: As a result of strong focus on data driven products and services, Aircel, one of India’s leading telecom operators, has become the fastest growing telecom operator in Karnataka in the last quarter ending September 2015.
Aircel grew in gross revenue by a good 3.1% while the industry de-grew by 0.9% with data contributing a whopping 27% to the overall revenue. Aircel has been buoyant in its Karnataka operations and the company’s growth is attributed to the success of innovative data products and services such as Combo 196, Free Basic Internet for all, Unlimited 3G Packs starting at Rs 9 to name a few.
Aircel Karnataka circle business head Kanwarbir Singh said, “Karnataka is one of the key markets for us and we have grown remarkably in the market. We provide the best ‘value for money’ products to our customers to suit their needs. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth. We’re confident that our products will not only greatly ease the pockets of our new customers, but also help to fuel internet adoption in the country for those who still aren’t online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. With increasing frequency and hours of time spend on being online; there is a customer fear of probable bill shock due to perception of high charges. Unlimited 3G packs starting at as low as Rs 9, erases all such worries and gives confidence to use 3G and Stay Online. We are extremely committed to the Karnataka circle and will constantly strive to provide simple and innovative products and services to our customers”
Also, in its aggressive mode to spearhead the data growth in the country, Aircel, recently launched an affordable range of industry first Unlimited 3G packs ranging from Rs.9 to Rs.397 for all its customers. With this trend setting move, Aircel hopes to encourage its existing and potential customers to stay connected online with Aircel.
Aircel’s industry first offers of unlimited 2G/3G data packs of Rs.9, Rs.84, Rs.249 and Rs. 397 are intended to redefine the way mobile internet is consumed in India. With an USSD recharge of Rs.9 per day, subscribers can enjoy 100MB 3G and thereafter unlimited 2G for a day. Subscribers can also enjoy 1GB, 3GB and 7.5GB of unlimited 3G/2G data for Rs.84, Rs.249 and Rs. 397 respectively.
The 1GB, 3GB & 7.5GB ETOP packs, with validity of 10 days, 30 days and 15 days, are in line with the growing data consumption.
Aircel Karnataka circle marketing head Karthik .V said, “We have witnessed an increasing demand for data especially for entertainment and productivity purposes. Being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
