iWorld
Filtercopy brings back Ishq at Campus with Silk
Cadbury Silk sweetens Filtercopy’s Valentine micro-drama with reunion romance and unsaid emotions.
MUMBAI: Love may be blind, but this Valentine’s it’s coming back with perfect 20/20 vision Filtercopy’s Ishq at Campus is back for Season 2, and it’s sweeter than ever thanks to a fresh Cadbury Silk partnership. After Season 1 left viewers swooning over college sweethearts Tanya and Maahi (and humming those unforgettable tunes), the youth entertainment channel is cranking up the nostalgia dial for a heartfelt reunion story. Reimagined specially for Valentine’s Day, the new micro-dramas dive into second chances, lingering feelings, and all those words that somehow never quite made it out, all set against the timeless chaos and chemistry of campus life.
The emotional engine? Maahi’s music, once again steering the narrative and tugging at heartstrings just like last time. Pocket Aces (Filtercopy’s parent), D2C head Vishwanath Shetty captured the vibe perfectly, “Romance has always been a space that Filtercopy has deeply understood… The response to Season 1 reaffirmed our belief in micro-dramas as a powerful storytelling format… This season, we continue in the same emotional space, with Maahi’s music once again driving the narrative.”
Sharing their perspective on the collaboration, WPP Media South Asia president for client solutions Shekhar Banerjee said, “By tapping into the micro-drama genre, which resonates deeply with youth, Cadbury Silk effectively amplifies its ‘Say It With Silk’ proposition, fostering authentic emotional connections. This alliance is about embedding the brand within cultural moments to build equity through authentic and impactful storytelling in the new age, in pace with the evolving landscape of brand communication.”
Short, snackable episodes packed with real-feel romance? It’s the kind of content that fits perfectly between lectures, late-night scrolls, and last-minute gift hunts. Whether you’re Team Tanya-Maahi die-hard or just someone who likes a good love story with a side of chocolate, Season 2 promises to deliver those warm, fuzzy, “maybe we should talk” moments that Valentine’s does best.
Grab some Silk, hit play, and let campus cupid do the rest. Because sometimes the sweetest things start with a second chance and a really good bar of chocolate.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
