Gaming
Ferrari races into BGMI with KRAFTON India in July 16 update
Four iconic cars arrive as game with 260 million players adds luxury brand
MUMBAI: : The finish line has moved from the racetrack to the battleground, and Ferrari is coming along for the ride. KRAFTON India is bringing Ferrari into BATTLEGROUNDS MOBILE INDIA (BGMI) for the first time, introducing the luxury carmaker’s iconic vehicles as part of the game’s 4.5 update, scheduled to roll out on 16 July 2026.
The collaboration, born out of the global partnership between KRAFTON Inc. and Scuderia Ferrari HP, marks Ferrari’s first appearance in BGMI and adds another high-profile automotive brand to the growing list of real-world collaborations in the battle royale title.
For BGMI’s community of more than 260 million players in India, the update introduces four of Ferrari’s best-known models as premium in-game collectibles available through in-app purchases. Players will be able to unlock the Ferrari Roma, Ferrari Purosangue, LaFerrari and SF90 XX Spider, with each model offered in multiple signature colour variants.
The line-up spans Ferrari’s diverse portfolio, from the elegant grand-touring Roma and the marque’s first SUV, the Purosangue, to the hybrid flagship LaFerrari and the race-inspired SF90 XX Spider, giving players a choice between luxury and high-performance virtual machines.
The update extends beyond vehicle skins. KRAFTON India is also introducing a dedicated Ferrari-themed photo zone, where players can interact with Ferrari-inspired installations, capture in-game moments and explore the brand in a shared social environment. Exclusive team animations will also be added, allowing players to celebrate victories and create content together.
The Ferrari-themed content will be available from 16 July to 7 September 2026, with KRAFTON set to reveal additional trailers and event details through BGMI’s official social media channels ahead of the launch.
The partnership traces its roots to an agreement between KRAFTON and Scuderia Ferrari HP, announced during the opening ceremony of a global championship in Bangkok in December 2025. It reflects a broader trend of gaming companies teaming up with premium lifestyle and automotive brands to create exclusive digital experiences that appeal to younger audiences.
The collaboration also underlines BGMI’s growing commercial clout. Having crossed 260 million downloads in India, the title has evolved beyond a mobile game into a major entertainment platform, while KRAFTON India continues to expand its footprint through investments in gaming, esports and technology start-ups, alongside initiatives such as the KRAFTON India Gaming Incubator (KIGI) and the KRAFTON India Unicorn Growth Fund.
With luxury brands increasingly finding a home inside virtual worlds, Ferrari’s arrival in BGMI signals that for the next generation of fans, the dream garage may be just a download away.
