iWorld
Facebook ties up with Business Standard as part of subscription programme
MUMBAI: American social media giant Facebook has tied up with Business Standard as part of its subscription programme. Facebook on Friday announced that it had added a total of 28 such partners globally, Business Standard being the only one from India.
In November 2017, the Mark Zuckerberg-founded company had stated it was developing a paywall for subscription publishers to use in ‘Instant Articles’ with the goal of improving subscriber acquisition from the social media site. This newspaper is Facebook’s first India partner for the product.
Around the world, Facebook has partnered publications including Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), La Repubblica, Le Parisien, Spiegel, The Telegraph, Tronc (The Baltimore Sun, The Los Angeles Times, and The San Diego Union-Tribune), and The Washington Post.
“We have seen consistent, positive performance of paywall ever since our earliest results were announced in June and today we're announcing several updates to our subscription tools, and the addition of 28 publishers to the test,’’ Facebook said in a blog. To make the subscriptions tools more accessible to a wide range of publishers, the company has redesigned the implementation approach to cut the development time by 75 per cent to a maximum of two weeks, it said. Also, the social media major is testing the ability of a publisher to allow a reader to continue reading if he shares his email address.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
