iWorld
Eros Now Enters into Strategic Partnership with FashionTV
Mumbai, September 26th, 2018 – Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, FashionTV (“FTV”). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12+ Live TV Channels and 145+ hours of VOD content.
FTV, a 20-year-old global satellite TV network, delivers the latest fashion trends, models, events and celebrity news. With its unmatched library of 11,000+ Bollywood and regional films, entertainment shows, music videos and originals, Eros Now’s strategic tie-up with FTV will further expand its content offering to consumers, now encompassing fashion and lifestyle as well. Further, this first-of-a-kind partnership gives subscribers a chance to delve into the lives of their favorite models, view never-seen-before interviews of fashion gurus and get an exclusive view of the modelling industry, making it an ideal hangout for fashion enthusiasts who will now have front row access to the best of fashion and lifestyle.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior of linear and on-demand consumption patterns, the association with FTV adds a new dimension to the Eros Now platform. Eros Now has always stayed ahead of the curve and the foray into alternative and fashion programming, in addition to our existing unrivaled entertainment content, further reiterates our promise to offer differentiated and relevant content.”
“FashionTV is proud to be partnering with Eros Now and we are delighted to enter this new and exciting business chapter in India. The Indian market is one of the world’s largest and is of upmost importance for our company. Now, the Indian audience will be able to enjoy our multi-media OTT and VOD platform called FashionTV+, which is offering 12+ live streaming channels with 24/7 glamorous entertainment and a review of the latest fashion trends,” said Alex Ecker, Senior VP of FashionTV Asia/Pacific.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
