iWorld
Eloelo Group partners Slay Media for content and video
AI-led creative mandate to boost digital storytelling and engagement.
MUMBAI: In a feed-first world, content isn’t just king, it’s the entire kingdom. Eloelo Group has onboarded Slay Media as its content and video creation partner, signalling a sharper push into AI-driven storytelling and digital engagement. The partnership will see the independent agency, founded by Khushboo Mulani, work across Eloelo’s platforms to strengthen its content ecosystem.
Slay Media will focus on building insight-led strategies and high-quality video creatives tailored for India’s fast-growing digital entertainment landscape. The aim is to craft narratives that are not only platform-ready but culturally resonant for a mobile-first, content-hungry audience.
The move comes as consumer internet platforms increasingly rely on video and short-form storytelling to drive engagement, discovery and retention. With competition intensifying across digital entertainment, the ability to consistently produce compelling, scalable content has become a key differentiator.
For Eloelo, the partnership reflects a shift towards more dynamic and adaptive communication, especially as artificial intelligence continues to reshape how brands create and distribute content. The collaboration is expected to strengthen its presence across categories while refining its digital voice.
The alliance also highlights a broader industry trend, agencies that blend creativity with AI capabilities are becoming central to brand building in the new media economy.
As Eloelo looks to deepen its connection with users, the focus is clear less noise, more narrative, and content that doesn’t just scroll by, but sticks.
