eNews
Dailyhunt Launches #KhudKiSochBanao Campaign as Nation gets ready for Elections
MUMBAI: Dailyhunt, India’s #1 news and local language content application, today announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao.
India, the world’s largest democracy with 1.35 billion population, is preparing itself for upcoming general elections in India. The campaign aims at highlighting how it is imperative for us Indians to have a ‘Trusted’, ‘Unbiased’, ‘Credible’ source of information online to make an informed choice.
This groundbreaking campaign comes with a powerful message, “Iss election, kisi ka tota mat bano!” It attempts to reiterate on the significance of forming one’s own opinion at a time when the presence of multiple channels of information often leads to the misrepresentation of facts, biased coverage and impacts neutrality.
The multi-media campaign across TV, Digital, Radio targets all individuals who are eligible to vote and are residing not only in the metros but also in tier 2, 3 Indian cities, towns and rural villages and will be aired in all major languages and continue till the end of elections.
The campaign TVC interestingly shows various ‘totas’ among us –someone accused of mindless repetition of opinions from different walks of life, living in different parts of the country, speaking diverse regional languages, accessing latest news updates via different media channels. The ‘tota’ is seen blindly repeating other people’s opinions on important election issues, such as the hike in petrol-CNG prices, reservation, LPG subsidy, black money and implications of GST.
Umang Bedi, President, Dailyhunt, said, “The “Khud Ki Soch Banao” Campaign resonates with the philosophy of the brand. With the increase in the use of smartphones, expansion of 4G to rural villages, the growth of social media and media outlets, Indians are bombarded with multiple avenues offering news, varied opinions and biased narratives, thereby affecting election outcomes. The consumer feels the absence of a credible and trustworthy news brand that can provide unbiased coverage and multiple perspectives on every topic…. The Dailyhunt brand fills that void for the voting public.”
The #KhudKiSochBanao campaign is conceptualized and executed by Mumbai-based, full-service digital agency, What’s Your Problem Brand Solutions.
Amit Akali, Founder and Creative Head, What’s Your Problem, said, “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarized opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”
National Award-winning Director, E Suresh (from Eeksaurus Studios), has directed the candidly shot film, and Firefly films, of Bahubali fame, has created the parrot-head CGI.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
