iWorld
Care World TV to redefine watching TV by riding big on OTT Content
Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also one of the first to become available through a host of internet television broadcasting platforms. By embracing over-the-top content (OTT) which today is redefining the way audiences watch TV, Care World TV has put its viewers in the driving seat and has offered them to break away from the shackles of obligatory TV watching. As a niche content channel, Care World TV has found a new haven in broadcasting via the several OTT platforms presently available. This has led to viewers finding their favourite Care World content from wherever and whenever, rather than the channel scouting for its target audiences.
“Taking cue from our success in the United States where a majority of Care World TV USA audience accesses their favourite shows via the OTT platforms, we in India too have made the channel available through a host of these platforms. Apple TV, Roku and Yupp TV are some of the popular online content broadcasting platforms which are gradually making their way into Indian households. Television as a concept has radically changed in the last one decade and a growing set of niche audience’s interest is shaping the future of network programming,” says Mr. Ajit Gupta, Managing Director, Care World TV.
A recent survey suggests that YouTube, Netflix, and Facebook which did not exist a decade ago are the most accessed today for watching videos. 67 per cent of 18 to 49 year-olds admitted that watching a video today is very different from just a year ago.
“YouTube created a paradigm shift in the way content is delivered and watched. Today, it is the biggest platform for niche content providers and is most preferred by audiences because unlike TV it does not oblige viewers to watch what is being broadcasted but instead offers an option to watch what they choose. This has led to many small production houses mushrooming rapidly which create niche content and are successfully finding their own space. Daily Motion is another such audio-video streaming channel that lures niche content producers and Care World is available on this channel too,” adds Mr. Gupta.
Today, Care World TV is available via all of the major OTT platforms including its mobile app – Body Care. It has over three lakh subscribers on YouTube and is increasingly being viewed on Daily Motion. Its mobile app also has live streaming and is an interactive platform for patients to directly consult with medical practitioners.
“Niche content channels had to struggle to find space in the conventional mass channels that are available through cable and DTH. But the introduction and wide acceptance of OTT has changed this equation. Care World TV as a niche content channel that has been running shows dedicated to healthcare and wellness for the last nine years is today rediscovering an audience set that is approaching it because of their interest in it, as against it approaching audiences. We are affirmative that our viewers will appreciate our initiatives on making the channel accessible to them anywhere, anytime and such is the power of OTT,” concludes Mr. Gupta.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
