iWorld
Bloomberg Quint launches WhatsApp business news service
MUMBAI: Bloomberg Quint has launched a WhatsApp service for decision makers and executives on the go. The service will connect subscribers to Bloomberg Quint’s comprehensive daily coverage of global and domestic business news, market movements and views from the country’s most influential corporate leaders.
With WhatsApp emerging as one of the top channels for consumption and sharing of news, Bloomberg Quint has launched this service to deepen its engagement with users and augment its distribution footprint. Subscribers to the service receive Bloomberg Quint’s much-acclaimed “All You Need To Know” morning podcast, alerts and updates on the economy, corporate and markets news. Users can also interact through hashtag-based search to consume content of their interest such as markets, opinion, business and politics.
To subscribe, users have to click on the link and save the number as a WhatsApp contact, and message ‘Start BQ’ to initiate their subscription. Within days of launch, the service has garnered a strong positive response from users.
This service follows the recent launch of Bloomberg Quint’s BQ LIVE, the digital live streaming business news service available across its site, the Bloomberg terminal and leading social and video platforms.
Speaking on the launch, Bloomberg Quint CEO Anil Uniyal said, “As a brand, we believe in being accessible to our users wherever they are. WhatsApp evidently is a platform of choice for top executives to consume and share content with peers and thus this service is integral to our digital-first philosophy. The initial response has been overwhelming and we are committed to scaling up this service in terms of users and features.”
Bloomberg Quint provides business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg Quint has fast emerged as one of the engaging business brands on digital. Bloomberg Quint’s content spans engaging and innovative mobile-friendly formats including live video streaming and produced video, published articles, op-eds, data info graphics and charts, social content, newsletters, polls and live chats, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook.
Bloomberg Quint reaches more than 2 million monthly users across its on-site and partner platforms. More than 50% of Bloomberg Quint’s audience comprises of C-level executives and entrepreneurs. During Budget 2017, Bloomberg Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
