iWorld
BCCI launches groundbreaking #ThankYouSachin campaign on Twitter
MUMBAI: The BCCI today announced a new integration with Twitter, one which allows fans worldwide to connect and say thank you to Sachin Tendulkar, like never before.
During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin hashtag will instantaneously receive a Tweet from @BCCI with a momentous picture of Sachin, including a personalised message and signature in his handwriting.
Since @BCCI announced the integration in a series of Tweets this morning, thousands of fans have participated, including several cricketers like Yuvraj Singh and Gautam Gambhir, to receive their own personal picture of Sachin.
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@BCCI is encouraging its audiences to connect and tweet multiple times – via the web, TV and more – as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning.
BCCI Honorary Secretary Sanjay Patel said: “Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities. We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar’s retirement, we’re delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history.”
Twitter India market director Rishi Jaitly said: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph.”
Digigraph founder and CEO Barry Berkowitz said: “Digigraph.me is humbled and proud to help the BCCI and Twitter honour legendary Cricketer, Sachin Tendulkar, on the eve of his historic 200th Test for India. Cricket fans around the world can now celebrate this moment by requesting, claiming and sharing personalised, autographed, collectable digital photos from Sachin, instantly from their Twitter newsfeeds.”
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
