iWorld
Arike unveils futuristic dating campaign set in 2050
Malayali app imagines AI-led love with Hansika and real-life father in emotional film.
MUMBAI: Love in 2050 might come with holograms and hyper-personalised algorithms but Arike’s betting the heart still needs a good old-fashioned “yes, forever”. The Kerala-rooted dating app from Aisle Network has launched a fresh digital video campaign that fast-forwards to the year 2050, painting a world where tech handles compatibility scores, virtual first dates, and even memory-recreated companionship. Yet the core message cuts through the sci-fi gloss: no matter how advanced the tools get, real commitment remains a deeply human choice.
Set in a sleek, futuristic Indian home, the film opens with a light-hearted father-daughter chat about how relationships spark in their high-tech era. As the daughter marvels at algorithm-driven matches, the father gently steers the story back to his own beginning meeting his partner years earlier on Arike and deciding to build a life together. The narrative then weaves in personal loss, cherished memories, and AI’s role in preserving them, landing on a timeless truth, love endures because someone chooses to stay.
Adding emotional weight, actress Hansika makes her campaign debut alongside her real-life father Krishnakumar, who plays her on-screen dad bringing an authentic father-daughter dynamic that grounds the futuristic tale in genuine warmth.
Aisle Network head Chandni said, “This film is our way of imagining how dating might evolve in the next 25 years, while reminding ourselves of what doesn’t change. Technology can help us find compatibility faster, reduce friction, and even recreate familiarity. But love still requires choice and commitment. That has always been at the heart of Arike.”
Through the spot, Arike positions itself as more than a swipe-right platform, it’s a companion for every life stage, from first sparks to lifelong bonds and even second chances. In an age where algorithms promise perfect matches, the campaign quietly asks, when the tech fades, who’s still there when the lights come up? For Arike, the answer hasn’t changed in 25 years and probably won’t in the next 25 either.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
