iWorld
Amazon Prime Video unveils the trailer for an All-New season of Amazon Original Series – Comicstaan
MUMBAI: Following the big success of Season 1, Amazon Prime Video now brings an all-new season of Unscripted Amazon Original Series – Comicstaan as part of Prime Day 2019 celebrations. The 8-episode hunt for India’s next big comedy sensation returns with all new contestants, packed with new jokes and a double dose of laughter starting July 12, 2019. This season, popular comedians Zakir Khan, Neeti Palta, along with Season 1 host Sumukhi Suresh join the panel of veteran judges from the first season – Biswa Kaylan Rath, Kanan Gill, Kenny Sebastian and Kaneez Surka. The quick-witted host of Season 1, Abish Mathew, will be joined this time by another popular name in the stand-up comedy circuit, Urooj Ashfaq. Being a weekly release, Prime Members across 200 countries and territories can watch the first three episodes of Comicstaan Season 2 on July 12, followed by a new episode releasing every Friday.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, said, “When we first launched the service in India, we identified comedy as one of the most important genres for our customers and we focused on providing a strong selection while also creating a disruptive unscripted format for them. We believe we delivered on this promise through Comicstaan Season 1 – which, in many ways, was a game-changer in the way unscripted comedy content is viewed in India. The show with its pioneering format received a phenomenal response from audiences and encouraged us to push the boundaries of creativity further. So here we are, with a brand new season of this exciting show with fantastic new talent, a new jury panel and newer, rib-tickling jokes. Our customers are in for many treats this Prime Day with Comicstaan and much more!
Dhruv Sheth, Managing Partner, OML, said, “Our long standing association with Amazon Prime Video continues to grow stronger through successful launches of great new and original content. We are truly proud of the institution we have created in Comicstaan that is not just a show that’s different, funny and engaging but, with the second, it has also become an institute where we are able to discover, hone and present new stand-up comedians to Indian audiences. We are very excited about the new season that is even bigger in scale and talent”.
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Get ready to laugh with an all-new season of Comicstaan – an eight-episode series where ten contestants from across the country are chosen to compete for the winning title and mentored by comedian judges who are experts in their respective genres of comedy. Comicstaan is laugh-out-loud funny with funny jokes, quick-witted dialogues and hilarious memorable moments that are relevant in pop culture today. The first three episodes are available to stream on July 12, followed by new episodes weekly, only on Amazon Prime Video.
Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience. The service includes titles available in English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.
To watch the upcoming Amazon Original Comicstaan Season 2 and to catch-up on the super successful Season 1 as well as the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
