iWorld
Amazon Prime Video presents the digital premiere of Vicky Kaushal starrer horror-thriller Bhoot- Part One: The Haunted Ship
Amazon Prime Video today announced the digital premiere of 2020’s most thrilling horror film Bhoot- Part One: The Haunted Ship. The film is based on a true accident that took place in Mumbai and tells the story of a young shipping officer, Prithvi, grappling with a massive personal loss, takes it upon himself to unravel the mysteries of a haunted ship. Starting April 22, Prime members across 200 countries and territories can stream the spine-chilling Vicky Kaushal, Bhumi Pednekar and Ashutosh Rana starrer shortly after its theatrical release.
“I was never a ‘horror-film friendly’ actor before doing Bhoot – Part One: The Haunted Ship. I was someone who would step out of the room if a horror movie was on. However, with this film, I was able to overcome my fear. With this movie, the endeavor has been to bring to the fans, a true experience of the genre through a genuine horror film which is not just filled with thrills, but which is honestly scary. I am happy that many more viewers across the globe can now stream the film and enjoy some edge-of-the seat thrill, from the comfort of their personal devices on Amazon Prime Video.”
Synopsis:
When an abandoned and dilapidated ship called the Sea Bird mysteriously runs aground on the shores of Mumbai, one man is assigned to close the case. However, the sinister stories surrounding the ship may have more truth to them than he previously thought. Will he live to tell the tale? Written and Directed by Bhanu Pratap Singh, Bhoot Part One: The Haunted Ship comprises a stellar cast including Vicky Kaushal, Bhumi Pednekar and Ashutosh Rana, among others.
Bhoot- Part One: The Haunted Ship will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue, including Indian produced Amazon Original series such as The Family Man, Mirzapur, Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The MarvelousMrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.
Prime members will be able to watch Bhoot- Part One: The Haunted Ship anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, Airtel, Vodafone, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost to a Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
