iWorld
ALTBalaji wins big with Kehne Ko Humsafar Hain, 300% week on week viewership growth on the app
MUMBAI: #ALTBalajiOriginal Kehne Ko Humsafar Hain has become biggest success story for the thriving OTT platform ALTBalaji. Starring TV power houses Ronit Bose Roy, Mona Singh and Gurdeep Kohli in the intense mature love tale, the show has attracted massive viewership and fan following. Two weeks into the release, the week on week viewership growth has been a gigantic 300% on the app; adding the show to the league of platform’s masterpieces like Bose: Dead/Alive, The Test Case and Dev DD.
ALTBalaji experimented with releasing three episodes in a week that is one new episode every Monday, Tuesday and Wednesday to keep the buzz going. This kept the momentum and curiosity going higher among the viewers. The show has garnered immense social media chatter and triggered conversations with fans emotionally investing in their favorite character’s future, making the online response quite extraordinary for any ALTBalaji show.
Talking about the show ALTBalaji of CMO, Manav Sethi said, “We are overwhelmed with the success of Kehne Ko Humsafar Hain. This is a reminder of the fact that good stories always win and that is the soul of entertainment. We wanted to experiment viewership pattern against releasing all episodes in one go – antithesis to binge viewing. To our delight this strategy worked in our favour and is in sync with the emerging consumption pattern on digital platform. We have proved that good content along with smart marketing strategies could result in awe-inspiring success like this.”
The 15 episodes long show, will release its finale episode on the 11th of April. Stay tuned to discover the fate of your favorite characters.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
