iWorld
Airtel makes it easier for customers to upgrade to a 4G smartphone
MUMBAI: Bharti Airtel India’s largest telecommunications services provider,today rolled out another special initiative to help more Indians get on to the digital highway.
Under the initiative, Airtel customers on 2G/3G mobile devices will be eligible for 30 GB data FREE data when they upgrade to a 4G smartphone. Prepaid customers will get FREE 1GB data every day for 30 days over and above any pack they charge with. Postpaid customers will get FREE 30GB data (with rollover) in their first bill cycle over and above their plan benefits.
Bharti Airtel, CMO, Vani Venkatesh said: “While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long term investment. This is one of the largest customer rewarding programs & with this initiative our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. We believe this will help millions of our customers to fulfil their aspiration of owning a 4G smartphone by making the transition more rewarding.”
This programme will complement Airtel’s ‘Mera Pehla Smartphone’ initiative, under which Airtel is partnering multiple mobile handset manufacturers to create an open ecosystem of affordable 4G smartphones and bring them to the market for virtually the price of a feature phone. The initiative has received very positive response from customers across India. Airtel has already tied up with Samsung, lntex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, ltel, Zen, Karbonn and Lephone. Under the program. All these smartphones come with exciting cash back benefits and special bundled plans with data and unlimited calling.
Customers can check the eligibility and claim the free data benefits by calling the toll free number 51111 or on My Airtel App. The 30GB FREE data benefit will be provisioned within 24 hours of making the claim. For more information, customers can visit the website airtel.in/4gupgrade.
Inline with this initiative, Airtel also rolled out an integrated brand campaign that will run across digital and TV and can be viewed here https://www.youtube.com/watch?v=lew4-nBTniQ
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
