iWorld
Airtel launches Google Assistant based Digital Customer Care
MUMBAI: Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.
In yet another industry first, Airtel has collaborated with Google to truly simplify its customer service experience by integrating its customer care with the Artificial Intelligence-powered Google Assistant.
This new cutting-edge feature will allow customers to have rich conversational experiences with Airtel.
These features are right now available in English but going forward, Airtel will roll it out in multiple regional languages to help deliver an even more personalized experience to millions of Indians and encourage them to get online. Similarly, Airtel will continue to track what questions customer are asking and enable responses to them via Google Assistant, thus improving the flexibility and robustness of the Airtel voice Action.
The initiative is a part of Project Next- Airtel's digital innovation program, which is aimed at transforming customer experience across all of its services and touch points. Airtel plans to launch several exciting digital innovations to step change the simplicity and interactivity of its customer experience.
Sarang Kanade, Director- Customer Service Delivery, Bharti Airtel said: "As part of our digital transformation journey, this is another yet innovation to empower our customers. With smartphones fast becoming the norm for every Indian, this will make digital self-care much more interactive and step up the customer experience. We will continue to bring more of such exciting solutions for 'Digital India'."
What service related question can Airtel customers ask the Google Assistant?
How can Airtel customers use the Google Assistant?
1. Android Users – Long press the Home Button to launch Assistant. iOS Users – Ensure you have downloaded Google Assistant on your phone.
2. Speak into Assistant- "Talk to Airtel", "Ask Airtel" or "Get Airtel". Airtel assistant will open within Google Assistant.
3. TO get your account details, for the first time, the Airtel assistant will ask to link your Airtel account with Google.
4. If you click yes, you will be asked to enter your Mobile number, accept the Terms of Service.
Once you accept the Terms of service, you will receive an OTP. Enter the OTP to complete linking your account.
5. Get Started. Start asking your Airtel account related questions.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
