e-commerce
Agencyonnet launches in US, UK & Gulf countries
NEW DELHI: With an eye on the $ 526 Billion global market for advertising, marketing and digital services consumed annually by small businesses around the world, India born agencyonnet.com launched the world’s 1st B2B E-commerce platform connecting the buyer and seller for marketing communication services in an additional three markets.
Close of the heels of its India launch in March, the company decided to move ahead with its global footprint by launching the services platform in three key markets. “Since we were already being accepted by Indian clients and agencies within 1 month of our launch, we decided to increase our footprint by making the platform available to small businesses and agencies in the Gulf, US and UK markets.” said Rajesh Menon the CEO and founder of Agencyonnet.
The marketplace aims to connect small businesses with marketing communication agencies across the marketing, advertising and digital domains through a transactional e-commerce site. Small Business clients have an option to choose from over 52 categories of agencies for their marketing briefs. “Our objective is to ensure that clients no matter what their marketing services requirements are will find the right quality service provider here. We have had a good start in India and we have been receiving extremely good response levels from International markets.”
The global market size for the marketing and advertising industry is estimated to be $ 1.17 Trillion with 40-45% of the annual spends being consumed by the small business community. Unlike a directory search service, Agencyonnet will be focused on providing transactional services to small businesses and agencies around the world.
According to Rajesh Menon, “What we are going to do will make the industry sit up. We will have the first mover advantage in several areas including being the world’s first B2B E-commerce marketplace for this service.”
At present the B2B E-commerce market for marketing communication is severely restricted to creative and web development services with sites like Elance, Guru, 99 Deisgns and the Blur Group who largely focus on freelancers who comprise the seller side of the business. “In our analysis of the domain, we realized that the biggest problem being faced today by small and mid-sized agencies is the lack of a structured business development platform. Likewise small businesses too prefer to hire professional agencies rather than freelancers. By connecting the two we intend to create a paradigm shift in the way marketing communication is bought and sold.”
Speaking on the global move Rajesh explained. “There are an estimated 125 Million small businesses and over 1 Million agencies around the world. Our analysis has indicated that small businesses struggle to find quality agencies just as much as agencies find it difficult to get clients.We have already agencies registering with us from as far away as Kazakhstan! We chose these three markets to form the beachhead from where we will expand our footprint into Europe and North America. We want to be the next Amazon in our domain”
With less than a month from launch, Agencyonnet already has had over several live projects being posted online by clients. “The total value of briefs that we have received from our clients over the past 1 month is over $250,000. We have yet to begin our marketing campaign and despite that the results have been fantastic” says Rajesh,” We have been having a regular stream of both agencies and clients registering on our platform and the interaction has already started.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
