iWorld
Aditi Rao features in a unique audiovisual ‘Let’s Dance’ for UnBlushed
MUMBAI: In an interesting experiment with audio and visual juxtaposition, talented actress Aditi Rao has not only revealed her heartfelt feelings on life but also shown a part of her talent that was hitherto little known.
Part of the celebrated UnBlushed Series by Culture Machine, the show shows Aditi’s philosophies and its purpose in an extraordinary video which is choreographed by Shampa Sonthalia and Bertwin D’souza. The video will have Aditi perform a powerful contemporary dance for the very first time.
The video begins with Aditi’s haze, walking into a decrepit location. She begins to prepare for her performance, as her accoutrements begin to come off – the rings, the jacket, and her bag. Her movements are slow, precise, and purposeful.
All through her preparation, there is a conversation which sounds more like a pod-cast echo of a past interview, where a voice asks her, “So, what would you like this video to be about?”.
Aditi begins her monologue in the interview which opens a window into her world, her philosophy of life, the five year old inside her, and the woman she is today, all this while surrealistically beautiful images are shown of Aditi dancing by herself and for herself. She continues by saying how we forget to live in and for the moment and ends the video with a strong statement that hits hard: “…Because I, like every woman, am my biggest celebration.”- a befitting message to celebrate International Women’s Day. An interview from the past, a dance for the present, with a purpose towards a future, all coalesce magically in this one video.
Talking about the video, Aditi said, “We tend to dwell over our regrets, mistakes, heart breaks and somewhere we forget to savour our present and the excitement of what lies ahead of us. We tend to play our bygone life, over and over in our heads, like a movie on loop, don’t we? I don’t ever want to be a victim, because I am my greatest strength and if at all there needs to be a message that goes out there, it should be to, ‘Celebrate yourself!’ I do it through dance… Find your celebration! That is what Culture Machine and I have tried to convey through this video for the #UnBlushedseries”.
The video ‘Let’s Dance’ has been supported by Spawake, a sea mineral based skincare brand for which Aditi Rao Hydari is an ambassador. The brand was launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
