Netflix is gaining popularity over cable among US young adults
MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.
This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.
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Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.
Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
