Brands
Gatha Dhingra joins SNITCH as brand strategy lead
Dhingra moves from Myntra after two years to lead brand strategy at SNITCH
MUMBAI: Gatha Dhingra has joined fashion and lifestyle brand SNITCH as brand strategy lead, marking her latest move in a marketing career spanning fashion, beauty and lifestyle brands.
Dhingra announced her appointment on LinkedIn, saying she was starting a “new position” at SNITCH and looking forward to a new chapter with a broader canvas for her ideas.
She joins SNITCH from Myntra, where she spent two years as manager, brand marketing, from August 2024 to August 2026. At Myntra, she was responsible for brand marketing initiatives as the fashion e-commerce platform continued to strengthen its consumer-facing proposition.
Before Myntra, Dhingra was assistant manager, brand marketing, at The Good Glamm Group, where she worked from August 2023 to August 2024.
Her earlier experience includes a stint at Nykaa Fashion as senior executive, marketing and communications, between April 2022 and August 2023. She began her career in brand marketing at LBB (Little Black Book), working as a brand marketing associate from July 2021 to April 2022.
Dhingra holds a master’s degree in fashion management from the National Institute of Fashion Technology, Mumbai, which she completed between 2019 and 2021.
Her move to SNITCH comes as the fashion brand continues to build its presence in India’s competitive men’s fashion market. In her new role, Dhingra will focus on shaping the brand’s strategy as SNITCH looks to strengthen its positioning and connect with a wider consumer base.
With experience across fashion, e-commerce, beauty and lifestyle, Dhingra brings a cross-category marketing background to the role, adding another layer to SNITCH’s brand-building efforts.
