ITV News
Amma Living enters India with everyday Ayurveda wellness focus
new brand simplifies preventive health with easy rituals rooted in tradition
DELHI: Amma Living has stepped into India’s fast-evolving wellness space with a simple idea that feels almost radical. Wellness, it says, should not be complicated. It should feel like second nature.
Built around the idea of “Amma”, a symbol of intuitive care and everyday balance, the brand reimagines Ayurveda as something lived daily rather than followed occasionally. Instead of prescribing rigid routines, it nudges people towards small, consistent habits that quietly add up to long-term wellbeing.
At a time when wellness trends often feel overwhelming, Amma Living takes a lighter route. Its approach leans into simplicity, turning age-old Ayurvedic practices into easy, repeatable rituals that fit neatly into modern lives. The emphasis is not on doing more, but on doing what matters, regularly.
To bring this philosophy home, the brand has launched a curated set of offerings. The Wellness Essentials Kit and Core Essentials Kit focus on digestion, immunity and overall balance, while a Travel Kit keeps routines intact on the move. Adding a reflective layer is the Samvaad Book, designed to encourage a more mindful engagement with health.
Amma Living co-founder Sachin Anand said the idea stems from how Ayurveda was naturally woven into everyday life while growing up, rather than treated as a separate discipline. The aim, he noted, is to bring that effortless familiarity back.
Amma Living co-founder Apoorva Agarwal added that Amma represents a kind of care that does not feel like effort, and the brand hopes to recreate that feeling through its products and approach.
As preventive health gains ground in India, Amma Living positions itself as a steady companion rather than a loud disruptor, making Ayurveda feel less like a regime and more like a rhythm of everyday life.
ITV News
Marico hands Pawan Agrawal charge of international business alongside CFO role
The consumer goods company restructures its global operations, with two regional heads now reporting to Agrawal and losing senior management personnel status from April 1st
MUMBAI: Marico Limited has given its group chief financial officer a bigger brief. The consumer goods company has elevated Pawan Agrawal to the dual role of group CFO and chief executive officer of its international business, effective April 1st, 2026, the company disclosed in an exchange filing on Wednesday.
The expanded mandate puts Agrawal in charge of Marico’s global operations across all markets, adding to his existing oversight of the company’s international business in Southeast Asia and Bangladesh. Two regional heads will now report directly to him: Binjit Kadakapcedlikayal, executive vice president for the Middle East and North Africa, and Ryan Bartram, managing director of Marico South Africa. As a result of the restructuring, both executives will cease to be classified as senior management personnel from April 1st, 2026.
Agrawal is no newcomer to the Marico story. He joined the company in 2004 and has spent over 25 years building expertise across financial planning and analysis, corporate finance, treasury, investor relations, taxation and governance. He has been a central figure in Marico’s push into digital-first brands, with acquisitions including Beardo, Just Herbs, True Elements, Plix, 4700BC and Cosmix all bearing his fingerprints.
Before Marico, Agrawal spent four years at Eveready Industries. A chartered accountant, he holds a B.Com (Hons) degree from St. Xavier’s College, Kolkata, and was named CFO of the Year in the consumer sector at the CII CFO Excellence Awards 2023-24.
Twenty-five years in the making. Marico has clearly decided Agrawal has earned the keys to the world.
