Connect with us

ITV News

Amma Living enters India with everyday Ayurveda wellness focus

new brand simplifies preventive health with easy rituals rooted in tradition

Published

on

DELHI: Amma Living has stepped into India’s fast-evolving wellness space with a simple idea that feels almost radical. Wellness, it says, should not be complicated. It should feel like second nature.

Built around the idea of “Amma”, a symbol of intuitive care and everyday balance, the brand reimagines Ayurveda as something lived daily rather than followed occasionally. Instead of prescribing rigid routines, it nudges people towards small, consistent habits that quietly add up to long-term wellbeing.

At a time when wellness trends often feel overwhelming, Amma Living takes a lighter route. Its approach leans into simplicity, turning age-old Ayurvedic practices into easy, repeatable rituals that fit neatly into modern lives. The emphasis is not on doing more, but on doing what matters, regularly.

Advertisement

To bring this philosophy home, the brand has launched a curated set of offerings. The Wellness Essentials Kit and Core Essentials Kit focus on digestion, immunity and overall balance, while a Travel Kit keeps routines intact on the move. Adding a reflective layer is the Samvaad Book, designed to encourage a more mindful engagement with health.

Amma Living co-founder Sachin Anand said the idea stems from how Ayurveda was naturally woven into everyday life while growing up, rather than treated as a separate discipline. The aim, he noted, is to bring that effortless familiarity back.

Amma Living co-founder Apoorva Agarwal added that Amma represents a kind of care that does not feel like effort, and the brand hopes to recreate that feeling through its products and approach.

Advertisement

As preventive health gains ground in India, Amma Living positions itself as a steady companion rather than a loud disruptor, making Ayurveda feel less like a regime and more like a rhythm of everyday life.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

ITV News

Sonata Software CEO Samir Dhir to exit, Rajsekhar Datta Roy named successor

Samir Dhir steps down after tenure, to stay on as advisor till December 2026

Published

on

BENGALURU: Sonata Software Limited has announced a leadership transition, appointing Rajsekhar Datta Roy as chief executive officer, effective May 9, 2026, for a three-year term. He will lead the company’s international business as it sharpens its focus on AI-led transformation.

Roy, a long-time company veteran, brings over three decades of experience in scaling technology practices and managing global delivery operations for enterprise clients. He has played a central role in building Sonata’s Microsoft and Dynamics practices into key growth engines, while also driving strategy and large-scale digital transformation programmes.

Over the past year, Roy has been closely involved in steering Sonata’s shift towards becoming an AI-first organisation. He has led initiatives around the company’s responsible-first AI framework and contributed to the development of its Harmoni.AI platform, alongside efforts to improve operational margins through tech-driven efficiencies.

Advertisement

Prior to this elevation, Roy served as chief delivery officer, overseeing global delivery and operations, and was a key member of the executive leadership team shaping the company’s transformation roadmap.

The transition follows the exit of Samir Dhir, who will step down as managing director and CEO at the close of business on May 8, 2026. He has also resigned as executive director but will continue as an advisor to the board until December 31, 2026, ensuring continuity during the transition.

The board acknowledged Dhir’s tenure, noting that under his leadership, Sonata strengthened its position as a strategic partner for clients and advanced into its next phase of growth.

Advertisement

Sonata Software Limited executive vice chairman Srikar Reddy said, “Raj’s promotion to CEO underscores our confidence in his leadership and strong technology vision. His deep understanding of Sonata Software will help us continue building an innovative and trusted organisation.”

Sonata Software Limited chief executive officer Rajsekhar Datta Roy added, “I am honoured to step into this role and lead the company’s international business. Our focus will remain on strengthening core capabilities and accelerating AI-led modernisation journeys for our clients.”

With this leadership change, Sonata Software is signalling continuity with a forward-looking tilt, betting on internal leadership and AI capabilities to power its next phase of global growth.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD