DTH
Dish TV India reports third-quarter revenue of Rs 7107 million
Mumbai: Dish TV India Ltd has reported its third-quarter fiscal 2022 results on Monday. The company reported operating revenue of Rs 7107 million for the quarter ended 31 December 20201. Its subscription revenue stood at Rs 6459 million, EBIDTA was Rs 4260 million and profit after tax was Rs 802 million.
The company paid off debt of Rs 1031 million during the quarter with the resultant interest expense coming down by 57.9 per cent on a year-on-year basis. It had a closing debt of Rs 4535 million at the end of the quarter.
In the third quarter, Dish TV India ramped up gross acquisitions to almost pre-pandemic levels, though continued dependence on exclusively internal funds restricted the ability of the business to go all out thus keeping net additions under pressure.
“Consumers typically tend to step up spending during festivals with the season traditionally accounting for the majority of the annual revenues of businesses,” said the statement. “Expecting a similar trend and considering the earlier subdued demand due to repeated waves of the pandemic, Diwali 2021 witnessed aggressive marketing by consumer-focused companies. While higher marketing spends did help generate incremental acquisitions, consumer spending went below par once the pent-up demand was exhausted. Early cases of the third wave of the pandemic in mid-December too had a negative effect on consumption.”
During the quarter, Dish TV India took a price hike of around 25 per cent on both its standard-definition and high-definition hardware. “With rural stress and inflationary pressures, price-sensitive customers at the bottom of the pyramid remained vulnerable to churn to the free DTH platform. Streaming platforms, as well as content bundling by telecom players, continued to give competition to DTH service providers,” said the statement.
“As a category, DTH has been facing competition at various levels however the platform has the unique strengths that will continue to set it apart from other video platforms,” said Dish TV India Limited group CEO Anil Dua. “We remain committed to offering the best solution to our subscribers, be it in the linear or OTT space and hope to change the game with innovative offerings and winning partnerships.”
The Telecom Regulatory Authority of India (Trai), on stakeholders’ request, recently extended the deadline for enforcing the new tariff order (NTO) 2.0 to 1 June from the earlier fixed deadline of 1 April.
“The DTH industry has been working on the implementation of the new tariff order (NTO) keeping in mind the earlier deadline however the extended timeline will give us even more time to sort out any migration issues,” said Dish TV India Limited CMD Jawahar Goel. “We would also be watching the developments on the litigation front while simultaneously working towards implementation of the order.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
