DTH
Airtel DTH biz Q4-2015 revenue up 17%, segment reports Rs 8 crore operating profit
BENGALURU: Bharati Airtel’s Digital TV services – Airtel DTH – reported 17.2 per cent increase in y-o-y revenue to Rs 634.7 crore in Q4-2015 from Rs 541.5 crore and 1.8 per cent growth as compared to the Rs 623.4 crore in the immediate trailing quarter.
The segment reported an operating profit of Rs 8.1 crore for the current quarter as compared to an operating loss of Rs 110.7 crore in Q4-2014 and an operating loss of Rs 36 crore in Q3-2015.
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
Airtel DTH revenue in FY-2015 grew 19.2 per cent to Rs 2475.9 crore as compared to the Rs 2077.1 crore in FY-2014. Operating loss was lower at Rs 158.1 crore in the current year as compared to the Rs 427.1 crore in FTY-2014.
The company reported 2.7 per cent q-o-q growth in Airtel DTH customer base for Q4-2015 to 100.73 lakh from 98.1 lakh in Q3-2015. For the year, the segment reported 11.8 per cent growth in customer base from 90.12 lakh in FY-2014.
Airtel MD and CEO, India & South Asia Gopal Vittal said, “The year has ended on a healthy note, with revenue growth accelerating to 12.1 per cent in FY 2014-15, from 9.9 per cent and 9.5 per cent respectively in the previous two years. Once again, the 20,000 – strong Airtel family has stood together to deliver these results. Airtel is spearheading the country’s digital agenda with substantial investments in the Internet space. The cumulative investment of Rs 68,000 crore in spectrum is a reflection of our commitment to the cause of a Digital India, and our belief in the potential of the exciting opportunity.”
Overall, Airtel’s consolidated revenues for Q4-2015 at Rs 23,016 crore grew by 3.6 per cent over the corresponding quarter last year. Improved operational efficiency has resulted in consolidated net income growing by 30.5 per cent y-o-y to Rs 1,255 crore says the company.
Annual consolidated revenues at Rs 92,039 crore grew by 7.3 per cent over the previous year, led by robust top line growth in India. Airtel informs that net income for the year grew by 86.9 per cent to Rs 5,183 crore despite higher forex losses of Rs 2,153 crore (FY-2014 forex loss – Rs 1,242 crore).
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
