Brands
Digital Brand Fest 2022: Decoding digital transformation for tech-led future
Mumbai: Indiantelevision.com is organising a five-day event ‘Digital Brand Fest 2022’ from 21 to 25 February to explore and understand the new forces driving the digital transformation for a tech-led future. The week-long virtual summit is presented by Voot. Interakt, Josh and Pixis have joined as industry partners.
The industry stands at a crucial juncture today. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. Whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game.
As we enter into 2022, Indiantelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss these trends shaping the future. Digital Brand Fest 2022 will have brands, advertisers, tech platforms discuss all these developments and more. The virtual event will also look at the changes in consumer behaviour and how it has impacted the industry’s growth.
The event will begin on Monday, 21 February with a keynote on ‘Decoding Current Digital Trends’ by Google industry head – telecom, media and entertainment Siddharth Shekhar.
It will be followed by two-panel discussions – ‘Human X Machine’ and ‘SMS, Notifications and Whatsapp Marketing’. The first session moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari will have Bharat Arora (Taboola), Nikhil Kumar (mediasmart and Affle company), Mehul Desai (Integral Ad Science), Rohan Chincholi (Havas Media Group India) and Salil Shanker (Amnet India) as panelists.
On the second panel moderated by Niraj Ruparel (GroupM) are Ahshad Jussawala (Jio-Haptik), Jayant Kshirsagar (CleverTap), Madhur Acharya (WOW Skin Science), Priya Patankar (PhonePe), Ritesh Ghosal (Soptle) and Suchit Sikaria (SUGAR cosmetics).
The discussion on 22 February will commence with Rapido’s Amit Verma, BigBasket’s Arun Jayaraman, Pixis’ Neel Pandya, Essence’s Sonali Malaviya, Snowflake’s Vimal Venkatraman, and Fresh to Home’s Vanda Ferrao deliberating on ‘Performance Marketing, Partnerships for good ROI’. The panel will be moderated by Xaxis India’s Dimpy Yadav.
The second session will explore ‘Digital Marketing – The New Dynamic Shift Post Pandemic’ with BharatPe’s Ashish Agarwal, Omnicom Media Group’s Bharat Khatri, GoKwik’s Chirag Taneja, Godrej’s Michelle Francis, Adlift’s Neha Pandey and Network 18’s Puneet Singhvi as panellists and Chetan Asher of Tonic Worldwide Media as the moderator.
Day three (Wednesday, 23 February) will witness another insightful session on ‘Engaging Communities and Driving Culture through Social Media’ moderated by Kosal Malladi from Madison Digital. Panellists include Sharechat’s Akshat Sahu, Cleartrip’s Himanshi Tandon, Zivame’s Khatija Lokhandwala, Trell’s Manikanta Yadavalli, Kalyan Jewellers’ Rupesh Jain and Puma’s Shreya Sachdev.
On Thursday, 24 February a TBA-moderated panel will delve into ‘Content Marketing’ trends with Kunal Bhardwaj from Upstox, Maninder Bali from Vedantu, Pallavi Chelluri from Moglix, Samir Sethi from Policybazaar.com and Sharmin Ali from Instoried.
‘CTV 101’ and Gen Z X Short Video’ will be key themes discussed on the last of the summit, Friday, 25 February. The first panel moderated by Anil Wanvari includes Gijsbert Pols from Adjust, Mete Bargmann from Magnite, and Vijay Anand Kunduri from PubMatic.
The second session will have Lenskart’s Anupam Tripathi, OML’s Gunjan Arya, Verse Innovation’s Nakul Puri, Bombay Shaving Company’s Siddha Jain and WATConsult’s Sahil Shah as speakers.
For registration, click here.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
