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TDSAT adjourns Tata Play–Culver Max dispute to 30 March

Row dates to May 2025 after Tata Play dropped 25 Culver Max channels

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NEW DELHI: The long-running broadcast carriage dispute between Tata Play and Culver Max Entertainment was on Friday adjourned to 30 March after proceedings before the Telecom Disputes Settlement and Appellate Tribunal were disrupted by technical difficulties.

The bench, led by chairperson justice Dhirubhai Naranbhai Patel with member Sanjeev Banzal, briefly took up the matter before deferring it. The adjournment was also recorded at the petitioner’s request.

The commercial row dates back to May 2025, when Tata Play dropped 25 Culver Max channels from its direct-to-home packs, citing contractual disagreements. Culver Max alleged the move breached both the interconnection agreement and the regulatory framework laid down by the Telecom Regulatory Authority of India, prompting it to approach the tribunal.

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On 21 May, 2025, Culver Max issued a disconnection notice claiming unpaid subscription dues of Rs 128.42 crore for services up to 31 March, 2025. Tata Play disputed the demand, arguing that the dues were contested and that disconnection would violate regulatory norms.

In an interim order on 27 May, 2025, the tribunal stayed the proposed disconnection, subject to Tata Play depositing Rs 40 crore. The amount was paid on 3 June, ensuring continued carriage of the channels. The tribunal later restrained the broadcaster from disrupting services, recording Tata Play’s submission that channels remained available on an a la carte basis and that only bouquet composition had changed.

Culver Max subsequently sought recall of the interim relief, alleging misstatements by the DTH operator. It placed a statement of accounts before the tribunal, pegging total dues at Rs 124.87 crore, including invoices raised up to October 2025, and claimed more than Rs 63 crore remained unpaid even after adjustments.

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Tata Play countered that invoices from June to September 2025 had been settled and that October invoices were not yet due under contractual timelines, characterising remaining differences as routine reconciliation issues.

The tribunal has since allowed Culver Max, formerly known as Sony Pictures Networks India, to withdraw its audit petition after placing the subscriber audit report on record, and dismissed the recall plea.

With Friday’s hearing cut short, the dispute over carriage fees, dues and bouquet structuring will now return to the tribunal on 30 March, prolonging one of the sector’s most closely watched broadcaster–DTH stand-offs.

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DTH

DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall

Revenue dips as revised norms reshape bidding in 94th round

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NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.

That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.

This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.

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Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.

Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.

The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.

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In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.

Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.

Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.

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DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.

The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.

As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.

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