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MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM...
MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today...
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. In Week 17, Hindi Movie...
MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia. Crossmedia will utilize Rentrak’s national and local measurement services...
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