MUMBAI: Week 21 of TAM TV ratings saw Hindi general entertainment channel (GEC) Colors shed ratings at the household as well as individual level. The...
MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy...
MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data...
MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy...
MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English News genre leading the crowd with growth...