Deal targets toys, apparel, gaming and FMCG through licensing programmes.
Pharma player teams up with AFA, betting that Messi's magic can sell more than medicine
New deals across Telangana, Karnataka and Vidarbha boost India’s T20 cricket ecosystem now
New show hosted by Anamika Jain Amber aims to merge verse with current affairs now
Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
