Google powers surge as e-com & fresheners dominate; 9 new categories, 45 brands join IPL fray vs 2025
Led brand, content and revenue innovation across media, sports and entertainment.
Fantasy, gamification and data-led journeys drive deeper fan participation.
CNN-News18, News18 India and CNBC channels top categories with record views
Premium exterior cladding brand strengthens its cricket association strategy with third IPL tie-up.
