MUMBAI: To do a successful mobile ad campaign advertisers and agencies need to remember that technology know-how can increase the focus of a campaign. Brands should...
MUMBAI: London-based television software and services company Motive Television has announced the launch of its TV Anytime Anywhere platform for cable in the US. The platform...
MUMBAI: Amidst allegations of fudged figures on digitisation penetration, the Ministry of Information and Broadcasting Wednesday said that the cable television digitisation in the four metros...
MUMBAI: Direct-to-home (DTH) service providers will use the short window of three weeks to work on channel packages and market them but this will fall short...
MUMBAI: Vserv.mobi, a mobile ad network for app developers, publishers and advertisers, has appointed three senior executives to its global team. Rohit Verma will join the...