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Is what started with much promise, destined to end with a whimper? FM station Win, that pulled down shutters in Mumbai two months ago in protest...
Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
What are little girls made of? “Sugar and spice and all that‘s nice.” And little boys? “Frogs and snails and puppy-dogs‘ tails.” Most of us would...
