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China may have overtaken other countries in the number of mobile phones and Star may be reaping the harvest of SMSs in the country, but in...
Suddenly, the mobile phone has a different ring to it. Drawn to the tiny gadget like moths to a flame, broadcasters in India, much like their...
While the Indian housewife has been assiduously tracked and her media habits traced by eager advertisers, the Indian working woman has been dodging definition. A recent...
What is so different and special about Heinz ketchup? That is the question that Leo Burnett India tried to answer through their new ad campaign for...
Indian television, they said, was meant to be for all those women sitting at home wielding the remote. Where, oh, where then are the neat specimens...
