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It is not just the media companies who are eyeing the consumer through the mobile phone, it would seem. Advertisers have long had their eye on...
Wakaw! Just another of those wacky lines penned by a copywriter who’s had a shot too many of you know what? Just what is Wakaw or...
Integrating product placement within the film’s storyline is nothing new – who could forget the yellow Rajdoot bike in Raj Kapoor’s Bobby. Recent times have seen...
There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a...
Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the...
