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Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second,...
What do you do when you are finding it hard to push your digital set-top boxes (STBs) and broadband Internet service? Bundle them. That is what...
Insurance companies are heavily into advertising these days. A new name that comes to mind is that of Chola General Insurance and its new TVC that...
The problem: Horlicks was perceived to be a fuddy-duddy brand amongst kids and it sought to transform itself into an exciting and vibrant brand. Research showed...
It has been the worst period of inactivity in the cable TV industry. Since the price freeze on subscription rates imposed by the Telecom Regulatory Authority...
