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LONDON: The mobile phone is fast emerging as an important tool to measure the impact of television programming. A newmediaage report says that ITV is planning...
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon. Razor...
NEW YORK: A few days ago leading integrated marketing communications agency Euro RSCG Worldwide won three statues at the 44th annual Clio Awards in Miami Beach,...
MUMBAI: Soft drink major Pepsico’s brand 7UP and its “cool” brand ambassador Fido Dido has scored another first in the country. For the first time an...
MUMBAI: Several top Indian textile brands have joined hands to promote cotton products through a multimedia campaign involving ground promotions, public relations and advertising. As part...
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